For anyone who has been in the roofing bsuiness for any amount of time, it is pretty evident that the industry is super competitive. While having the best work portfolio or the best customer experience is always an edge, it’s just not enough to surpass competitors in a market that is so saturated. Thus, to generate high quality leads consistently- you need to think outside of the box and bring the customers to you instead of you going to them.
And one of the most effective ways of attracting potential customers to your company or business is called the SEO (Search Engine Optimization) strategy. At it’s very basics, SEO refers to optimizing your website in such a way that it shows up higher and is more recommended on search engines like Google, Bing and Yahoo. A consumer will always Google their options before deciding to settle on a contractor, and organic reach generated by SEO means your online presence is the first one they see- giving you a lead over your competitors.
But why SEO?
If you want an efficient and effective lead generation strategy, then SEO should be at the top of your list. Here’s why:
- Cost Effectiveness:
The world is moving online and so are businesses. Customers are more reliant on the internet than ever, and that means online marketing strategies are even more effective. And unlike door to door marketing or media advertisement, SEO lead generation is much more effective at bringing in significantly more revenue at a cheaper price.
- Easier to track:
Unlike traditional lead generation, it is pretty easy to track how effective your strategy is or how much traffic is generated to your website via SEO. There are tools like Google Analytics that help you achieve this objective. According to most studies, SEO generates 8.5 times more leads than traditional marketing.
- Long lifespan:
With continuous touchups, website optimization and a bit of patience- SEO optimization might continue to bring in leads for years. Once you hit the right spot in your optimization strategy, the ball just keeps on rolling and more leads start coming in every month.
- Quality leads:
If your website is built the right way with the right information. A bit of Google tweaking can mean your customer is 90% sold on your company by the time you call them. This essentially means, SEO attracts people googling specific terms like “roofing agency Texas” and brings them to your website which meets their specific demands- making what you are offering seem more attractive
How to stand out with SEO?
- Be relevant:
What most business owners and SEO experts get the purpose of SEO wrong. It is not about baiting people in, but rather about being on topic and relevant to what they need in a specific service or location.
- Quality Content:
A good SEO strategy includes comprehensive content that sells the customer on your service. And also helps them understand the details of your service better.
- Having experts onboard:
There are thousands of articles on google about how to get started with SEO. But if it was that easy, the google frontpage would already be saturated with everyone trying out quality SEO. Unfortunately, you will need to spend a bit and have the best Roofing SEO Agency onboard to make sure you have a killer strategy that helps you stand above the rest.
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